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It actually becomes a prerequisite when you have to translate from a Western language to an Asian one for example, e.g. Pseudo-localization is an important phase within the localization process because it specifies technical definitions regarding aspects of text adaptation to a target language. When localizing a user interface, you have to think about readjusting several technical aspects which differ from country to country.
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However, localizing is much more complex than just adapting a movie and show selection. You do not find the same content if your IP address is in France, India, or South Korea. Netflix changes the catalog choices depending on the region. It can indeed become a significant challenge when you have to repeat this process for five or more languages. When localizing, you should take into consideration cultural differences and diverging values. Basically, it refers to translating multimedia content such as software, video games, websites, as well as audio and video.
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It is about adapting a product from a specific region or country. Localization (L10N) is a key phase within the process that you cannot ignore when expanding services into the global market. How does a streaming organization as large as Netflix handle localization across the world? What Is Localization and Why Is It Important For Netflix? The Art of Adapting to Cultural Zones and Values Netflix is still fine-tuning its multilingual localization processes to ensure that all its content is universally accessible. Their product is available in over 190 countries and currently supports 26 languages. As you might know, Netflix has become one of the largest online streaming services.